Green competitiveness: the evolution of concept formation

The modern tendencies confirmed the necessity to consider environmental factors in companies' effectiveness. goal of article is investigate structural and functional environment development green competitiveness concept. In paper were used methods bibliometric analysis for determining vectors concept development. hypothesis study growing tendency analysing sustainable by scientists. this order, a spread «green competitiveness» scientific articles indexed Scopus database was performed. authors reviewed about 30000 papers from base period 1996 till 2019. screening tools showed that 2004 number focused on began increase. On international level, investigated area represented next countries: United States, China, India, Great Britain, Taiwan. Using VOS viewer program identified main clusters papers, which have with interconnection such categories: marketing, innovation findings could be improving basis creation strategies promotion.